Merrill Edge Brochure

This Merrill Edge Brochure lays out the products and services available to costumers in a way that’s clear and easy to understand. Investing can be complicated, so with this piece we aimed to reduce the stress by presenting just enough information to allow the client to feel informed, but not so much that they became overwhelmed. I concepted and created this folding brochure that reveals as much or as little information as the customer wants, while creating a “choose your own adventure” type of metaphor in the photograph and the language.

I concepted and art directed the digital spot to live with the brochure. It was played on all the screens in the financial center and brought all the great photography to life in a new way. I worked closely with our digital production team to make sure the spot was working with the printed piece.

This brochure was a massive success. It has won multiple awards, including a Muse Award. Associates loved it and would use them constantly for shoulder to shoulder conversation with prospective clients. It wasn’t until the brand repositioned the Merrill platform that this brochure was phased out.