100 Years in the atl

To celebrate Bank of America’s 100 years in Atlanta, we installed window graphics at key financial center locations all throughout the city. Since each installment was custom in shape and size, the artwork had to be redesigned to best fit each center. I also worked closely with the printer to dial in the material and the colors to get the best readability across a variety of window finishes.

This was a fun project in that it wasn’t a traditional, product-selling advertisement, but instead an eye-catching way to draw attention to Bank of America’s commitment to the city. Concepting for this project was a blast, too.

Overall, the 100 Years in Atlanta windows were well received. Associates even took pictures outside, in front of the building and shared them on social media.