Zelle emoji ltp
Who doesn’t like sending emojis? And now you can when you send money with Zelle. This limited time display was all about promoting emojis in Zelle while providing some much needed color and energy within the financial center. This one was a lot of fun to concept and design. We could really push the boundaries of what someone would expect to see in a bank. Working closely with our print producer, we spent a lot of time getting the lug-ons and die cut just right to really make the emojis come to life.
I also art directed the digital spot that accompanied this display. It turned out great and really brought the printed execution to life. The digital spot was submitted and went on to win a silver Telly.