cricket holiday store kit

Holiday at Cricket is always a chance to try something different and add a lot more flavor than normal. Everyone likes to see snow and hats and mittens, but how does that relate back to the shopper, and more importantly, how do you use it to your advantage during peak buying season? From brainstorming concepts, to presenting and selling to the client, all the way to checking mechanicals and going on press, I lead this project from start to finish. I directed the ADs depending on feedback and helped refine the creative for each individual store format, which lead to a very successful kit.