Athlete Leadership Connection Logo

This Athlete Leadership Connection logo was designed for the Women’s Sport Foundation’s annual meeting. They bring together women from all over the nation and from all sports to network with each other. WSF needed a unique mark to use for signage at the event and advertising leading up to the big day. I was tasked with using existing branding of the WSF and making sure it would work well in a lockup with their main logo. I brainstormed quite a few designs before the client selected this one. The green and the font are both assets from Women’s Sports Foundation, while the lines symbolize movement and unity.