Bank of America Student Campaign

The Bank of America Student Campaign for 2019 was installed in select financial centers near college campuses and featured more specific messaging targeted towards students. Instead of the typical credit card or mortgage messaging you would find in a center, here we looked to advertise more relevant products or services and feature a younger cast in the images. We also wanted to inject a lot of color to liven up the center and provide a lot of needed energy for that back-to-school time frame.