Bank of America Campaign 2020

Each quarter, Bank of America outfits their financial centers with fresh creative to advertise new products and services. This campaign was all about giving the customer confidence and motivation to start the new year right. “You can” with Bank of America’s help. I found colorful images where the subject was looking right at the camera to enforce that idea, and designed the layouts to get the headline right at eye level. Each product and service has it’s own unique piece (logo, phone screen, etc.) that makes it challenging to get all the layouts to match exactly, but these all feel like a family and tie the center together well. This was installed in 4500+ centers across the nation, and were modified to fit into a variety of vertical and horizontal layouts.