Merrill Associate Tool

The Merrill Associate Tool is a multipage binder that associates in the financial center use to help assist in selling products and services to potential or existing clients. Of course, it’s not that easy when you’re talking about investing products. As a tool, it needed to contain enough information to inform the customer, but not so much that the associate didn’t have anything to add. The tabs helped the associate easy and quickly find the section they needed, and the content was designed to flow easily and be easy to read.

I had a lot of fun working on the Merrill Associate Tool. I love taking a massive amount of information, breaking it down, and designing the spreads. I really enjoy working on projects like this. Functional design, not just aesthetic.