cricket tax time store kit

Post holiday refreshes are always a challenge. How do you reset and get back to the core of the brand while still feeling fresh and new? For this kit, we appealed to the emotional side of our customer and how wireless doesn’t have to be a chore. Set it and forget it, we got you, and rest assured, you’re getting the best deal regardless. I helped direct the team from concepting through to production, and led the ADs, presenting and interpreting feedback, making sure we maintain the integrity of the campaign, keeping in mind all of the various store types and fixtures systems.