(RED) Promotional Display

Bank of America partnered together with (RED) to contribute to the fight against AIDS. In order to promote the cause, a photographer went down and took a bunch of really great pictures of children that were born AIDS free thanks to the efforts already contributed. I concepted and developed this free standing display that acted as a showcase for the great photography. Getting the images large and eye-level helped to creating stopping power inside the center and the use of white space created made it elegant and museum like.

This display won a “Best of Industry Temporary”Gold POPAI Award in 2016.