Bank of America Campaign 2019

This quarterly campaign signaled the launch of Bank of America’s new brand platform. It featured the new “The Power To” language and unique visual approach. We had to work closely with our partner agencies to maintain consistency from online, TV, and into the financial center. Of course, it’s never that easy. It took quite a bit of work to make sure that we were utilizing the space in the best way. I took all of the existing assets and created all the various sizes and shapes for those, and also developed new creative to fully outfit the center.