Merrill NextGen 529 Website

The Merrill NextGen 529 website was a purpose built, all-in-one resource for associates and customers to educate and understand all the benefits and advantages of a 529. We combined all of the various printed promotional materials that the Bank has been using over the years into a concise, and easy to use site. Because investing can be so complex, the client tasked us with simplifying the language and the visuals to make everything clear. In order to do this, I used a variety of brand resources and styles to separate each section and highlight key points and features while still trying to keep it light and not overwhelming.

Overall, the clients loved the site. It accomplished everything they were after and the associates found it helpful, too. I worked closely with the developer to execute all of the various features and made sure what we pitched was becoming a reality. The success of this project led to a whole new stream of projects and business for the team.